Improve Search Engine Ranking for your website or blog

Improving search engine ranking is the main focus of most online websites. Webmasters keep devising new ways to get to the top of that list. This is justifiable as most people will not bother looking through the succeeding result pages of their search. More often, the top ten hits are enough to give searchers what they are looking for.

Personally, I would go to pages after pages on Search Engine Result Pages (SERP) when I am looking for some specific information. Many times I have found information I am looking for on pages other than the first 10 hits. I go deeper and deeper till I find exactly what I am looking for.

So how do you improve search engine ranking? There are no exact rules on how to do this but here are some things that may help you do the trick:

Be fresh and unique - The major difference between blogs and many web articles is freshness of the content. Making your article as unique and exclusive as possible will surely improve search engine ranking, not to mention sustain the interest of your readers.

Make your web content search engine friendly - To do this, you need to know the top keywords in the market and seed your web articles with these keywords particularly your titles and subheadings. Optimizing your web content is a sure way to improve search engine ranking.

Minimize the use of  ‘a’, ‘an’, ‘the’, ‘or’, ‘in’, ‘and’, etc. in your titles and headings. These can hinder some searches and may give you a lower ranking.

Article marketing -  is a good way to improve search engine ranking</strong>. Make sure that your web address or link is visible in as many sites as possible. Distribute your articles with a link to your web page at the end of each piece, most often called resource box. This will increase the traffic to your site. Once the search engines discover the number of visits your site is getting, they may consider putting you up a notch higher in the search ranking.

Be specific - You can inject specific locations or brands into your article and titles such as “eye surgery New York”, to help improve search engine ranking during more specific searches.

Keep keywords in the article title - Lastly, keep in mind that your article keywords, whether these are top or long tail ones, should be contained in the article title and sub-headings. This is essential to improve search engine ranking and thereby get traffic to flow better into your site.

Long tail keywords - Times are changing however, and while finding ways to improve search engine ranking is the hottest thing, more and more people are beginning to realize that there is a pot of gold at the end of the “top keywords” rainbow.

Though it technically does not improve search engine ranking, the use of long tail keywords can be used to increase traffic to your website. Long tail keywords pertain to extension keywords below the top 20-30 keywords in search engine results and are often more product or location specific.

Although web pages containing long tail keywords get minimal visitors, many site owners are discovering that a great majority of their site visits come, not from the top keyword searches, but from the long tails.